CREATIVE DIRECTION & STYLING
LAYERS OF HERITAGE
The interplay of modern and traditional garments symbolises the duality of diaspora identity. Each image in the Layers of Heritage photoshoot serves as a chapter in the narrative of rediscovering cultural identity. The progression of layers—from modern attire to traditional ensembles—mirrors the emotional and symbolic journey of the model as they reconnect with their heritage. The storytelling unfolds in distinct stages, with each layer representing a specific phase of this journey.
CHAPTER 1
THE OUTERSHELL
The journey begins with a projection of self-assurance, showcasing a sense of individuality shaped by dynamic and modern influences. This chapter introduces the foundation of identity, hinting at deeper layers of heritage and tradition that lie beneath the surface, awaiting exploration.
As the outer layers peel away, the identity begins to navigate the intersection of tradition and modernity. Fusion garments emerge, blending Indian craftsmanship with Western silhouettes, symbolising the complexities of balancing heritage with a contemporary identity. This chapter is a visual metaphor for the tentative steps toward rediscovering one’s roots.
CHAPTER 2
BRIDGING THE GAP
CHAPTER 3
THE HOMECOMING
The narrative shifts to a celebration of cultural pride, as semi-traditional outfits take center stage. Rich textures and artisanal details evoke nostalgia and a deep connection to ancestry. The identity embraces their heritage more fully, exuding warmth and confidence as they reconnect with the beauty and significance of their cultural legacy.
The journey culminates in the grandeur of traditional attire, a tribute to the heart of Indian heritage. The intricate craftsmanship that symbolises the richness of identity that has been uncovered. With regal poise and joy, the identity embraces the final layer, embodying the timeless essence of cultural authenticity
CHAPTER 4
THE CORE
