CONCEPTUAL SHOOT
BEYOND REFLECTIONS
IS IT EVEN WHAT IT IS?

Definition of HYPERREALISM
Jean Baudrillard presented the concept of hyperreality in his book Simulacra and Simulation (1981). Baudrillard uses the analogy of a map to explain the concept: modern society relies on maps and guides to the world that we have lost touch with the real, the original version that the map is modelled on.
Hyperreality: In simple words, hyperreality is the idea that the true reality is lost in representation, replaced by copies in its image.
The hyperreal is like an object that has been duplicated so many times that the current version looks nothing like the original. To Baudril- lard, modern technology, media, and consumer capitalism are to blame for this phenomenon.
WHAT IS BEYOND REFLECTIONS?
The concept explores hyperrealism through the motifs of reflection. To evoke a question in viewers’ minds whether the things around them are what they depict to be. Subjects interacting with mirrors, each reflection revealing a different facet of the hyperreal landscape. From images of urban landscapes to fragmented glimpses of ‘the other side’, the mirrors will serve as portals to alternate dimensions, blurring the boundaries between the real and the simulated.
Through the interaction prompts reflection on the fluidity of reality and the mysterious depths of human consciousness. It encourages viewers to consider the possibility of unseen dimensions and hidden truths lying just beyond the surface of everyday perception.